J. Crew’s new Mercantile store concept … what’s all the fuss about?

New York -- J.Crew Group is not breaking any new ground with its latest retail format, Mercantile, which recently opened its first location, in Dallas.



The budget-friendly store, in The Shops at Park Lane, is very similar to J.Crew’s factory outlet concept, reports Business Insider, particularly in its pricing and merchandise mix.



For a look inside the new store, click here.