Retail disposition firm buys daily deal platform

Northbrook, Ill. - Hilco Merchant Resources LLC (HMR), a provider of retail disposition services such as liquidation and acquisitions, has purchased online retail and daily deal e-commerce platform Deal Genius LLC.



Deal Genius was launched as a flash retail sales web business in 2004. The site delivers daily deals on brand name home goods, apparel, consumer electronics, pet supplies and other merchandise. The company was founded by CEO Chris Matsakis, who will continue in that role going forward.



Deal Genius will continue to be managed as an independent business within HMR. The site will expand with new products and services, including an infusion of merchandise from various HMR retail projects.



"This is a strategic move for HMR and a transaction that we’ve been evaluating for some time while reviewing whether to build out or to buy an e-commerce platform to complement our other successful sales channels,” said Michael Keefe, CEO of HMR. “Deal Genius provided us with both an immediately recognized e-commerce brand name, and the opportunity to tap into the knowledge and expertise of the innovative management team that built the successful online retail business from scratch.”