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Marketing

  • P&G proves best-in-show no match for Bounty

    Bounty created new sales opportunities for retailers by putting its “quicker picker upper” heritage to the ultimate test as sponsor of the 14th Annual AKC/Eukanuba National Championship.

    If there is ever a time when a paper towel brand doesn’t want to betray the trust of consumers it’s when they are cleaning up after their beloved pet. So what better place to put the capabilities of the Bounty brand to the test, and create sales opportunities for retailers in the process, than by sponsoring one of the nation’s largest dog shows.

  • CBRE Group launches global brand positioning

    Los Angeles - CBRE Group, Inc. has launched a new global brand positioning along with a platform to express the positioning inside and outside the company, Build on Advantage.   “With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and CEO.  
  • Stirling Properties Development team director

    Covington, Louisiana - Stirling Properties has named Michael Bucher as Development Director, charged with leading new and on-going development projects, including ground-up development, redevelopment and joint ventures.     Based in the Covington office, Bucher will plan, coordinate and direct personnel relating to development and redevelopment.   
  • Lowe’s strategic priorities included expanded focus on omnichannel

    by Gina Acosta   Mooresville, N.C. - Lowe’s Companies’ CEO Robert Niblock cited the recovering U.S. economy as among the reasons why the company plans to focus more on market differentiation and omnichannel retailing. The company said it will outline these and other strategic priorities in a meeting with investors on Dec. 11 in North Carolina.  
  • Olshan Properties names Matthew Winn COO

    New York - Olshan Properties announced that Matthew B. Winn will join the firm effective January 2015 as COO.  Reporting directly to CEO Andrea Olshan and working closely with her executive team on the overall management of the company, Winn will be responsible for leading the firm’s daily operations and refining its operating policies, procedures, and processes. He will also focus on ensuring growth of the company’s platform as well as work to enhance its operational efficiency.   
  • Kroger chairman retires, CEO Rodney McMullen to assume additional role

    CINCINNATI — David Dillon, who led Kroger's development of the company's successful Customer 1st Strategy, will retire as chairman of the board on Dec. 31 after 38 years of service.   As expected, the Kroger Board of Directors on Thursday elected Rodney McMullen, Kroger's CEO, to the additional post of chairman, commencing Jan. 1, 2015. McMullen has served on the board of directors since 2003.  
  • Franchise Expansion: Best practices for targeting markets and selecting franchises

    In the final installment of CSA Online’s PizzaRev series, we’ll explore the importance of choosing franchisees with a particularly discerning eye, and the process by which franchisors evaluate potential expansion markets.    FRANCHISEE FACTORS   
  • Wet Seal considers bankruptcy as Q3 loss widens; closing 60 stores as leases expire

    Foothill Ranch, Calif. -  The troubles keep mounting for teen retailer Wet Seal Inc., which reported a wider loss for the third quarter amid lower revenues and fees related to its exit from its former Arden B business.  The retailer posted a loss of $35.9 million in the quarter emded Nov.1, up from a loss of $12.5  million the previous fiscal year.    
  • Restoration Hardware beats Street with large Q3 profit

    Corte Madera, Calif. – Restoraton Hardware Holdings Inc. (RH) beat Wall Street forecasts with net income of $19.4 million in the third quarter of fiscal 2014, more than double net income of $9.5 million in the same period a year earlier.  
  • Forget the hype—Amazon not opening store in New York City

    New York - Back in the fall, reports were rampant that Amazon would open a physical store in mid-town Manhattan in time for the holiday rush. The online giant had rented space across from the Empire State Building,  according to reports, with plans to open a space that would double as a store and mini-depot where select orders could be picked up and returned.  But with the holiday season in full-swing, there is no Amazon storefront on West 34th Street—and it doesn’t appear any is likely in the near future.  
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