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Marketing

  • How Express is building its brand

    Apparel retailer Express has been building its brand and upping its cool factor among millennials by signing up famous athletes and models to serve as “brand ambassadors.”

    It’s just one of several tactics that the chain is using to drive its performance under the leadership of CEO David Kornberg, who took the reins in January 2015.

    Click here to read more.

  • Macy’s adds real estate expert to its exec team

    Amid ongoing pressure from investors to maximize the value of its real estate holdings, Macy’s has appointed Douglas W. Sesler as executive VP for real estate, effective April 5.

  • Exclusive: Deckers Brands sees the future of marketing

    When it comes to marketing spending, Deckers Brands is doing more with less.

    The Goleta, California-based vertical apparel retailer is performing advanced predictive analytics on the performance of different marketing activities for its North American direct-to-consumer Ugg specialty footwear business. This includes an e-commerce site, as well as 45 stores.

  • Staples puts stores to work with new test

    Staples is looking to connect with a key customer segment and improve the productivity of its selling space with a new pilot program involving shared workspace provider Workbar.

  • 30-year PepsiCo exec named CEO at Advance Auto Parts

    From salty snacks and soft drinks to motor oil and car parts, Advance Auto Parts has tapped a lifelong PepsiCo executive to serve as its next CEO.

  • Christopher & Banks board member withdraws name

    For about three hours the morning of April 4 it looked like Christopher & Banks had found itself a new board member, but then the company discovered a conflict that prevented the high level executive from accepting the nomination.

  • Former Walmart exec Tom Coughlin dead at 66

    Longtime Walmart executive Tom Coughlin, an inspirational leader who played a key role in Walmart’s growth and left the company in 2005, passed away on April 1.

  • Best Buy bolsters appliance portfolio

    Whirlpool Corp. will bring its Maytag brand of appliances to 600 Best Buy stores this month rounding out what was already an extensive offering.

    Maytag brand products will hit the sales floor at 600 Best Buy stores in mid-April and also be sold online, the retailer said. The move expands Whirlpool’s assort at Best Buy which already includes the leading appliance manufacturer’s Whirlpool, KitchenAid and Amana brands. Best Buy also offer appliances from LG, Samsung, Frigidaire, Bosch and Electrolux.

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