Columbia Sportswear angling for new shoppers

Miami, Fla. -- Columbia Sportswear Company is expanding its new store concept.



The company has opened Performance Fishing Gear (PFG), in Miami’s The Falls. The 5,654 sq.-ft. store features the latest and greatest from the popular collection, along with an interactive knot-tying station and digital design elements.



“Miami is the perfect landscape for Columbia’s core PFG customer,” said Shawn Cox, Columbia’s senior VP of retail. “The region is both a home and a destination for serious anglers and individuals who simply enjoy the sophistication and style of the Columbia PFG product line.



In addition to apparel and footwear, the store also offers a full line of accessories that reflect the Columbia PFG lifestyle.



This is the third Columbia PFG store the company has opened nationally in the past year. Other locations include Alpharetta, Georgia, and Southlake, Texas.