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Five marketing myths about millennials
New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.
“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.
Tomei said he sees a lot of potential for marketing growth.
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J. Crew’s new Mercantile store concept … what’s all the fuss about?
New York -- J.Crew Group is not breaking any new ground with its latest retail format, Mercantile, which recently opened its first location, in Dallas.
The budget-friendly store, in The Shops at Park Lane, is very similar to J.Crew’s factory outlet concept, reports Business Insider, particularly in its pricing and merchandise mix.
For a look inside the new store, click here.

