Marketing

American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.

The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.

For many business owners, the ongoing feud for control of the Republican Party has largely come, unfortunately, at their expense.

Over the last 10 years or so we have witnessed the balance of power within the party shift from economic conservatives and the business community - to social conservatives and the interest groups that serve them. I have labeled this fight as one between the "suits" and the "boots." Over the last two election cycles, the boots have clearly demonstrated that they are in charge.

Macy’s announced it will open a new Bloomingdale's Outlet store in November 2016 at The Outlets at Orange, in Orange, California.

The 24,000-sq.-ft. store will be the 17th Bloomingdale's Outlet location and offer a range of off-price apparel and accessories for men, women and children.

Crate and Barrel is going to try its luck in Nevada.

The home furnishings retailer has signed a lease to open a store at Downtown Summerlin, Summerlin, Nevada, a Howard Hughes Corp. development. The 106-acre retail and entertainment center is located in the Summerlin master planned community.

Starbucks is one of the first brands to leverage a new music and entertainment media platform from PlayNetwork.

To further increase both customer and employee engagement, Starbucks can now enable partners (employees) to select in-store playlists and provide a uniquely curated listening experience for customers. The chain is using the platform in more than 7,500 U.S. stores.

Inland Real Estate Corporation has changed its name to IRC Retail Centers Inc.

The company unveiled a new brand identity in line with its name change, which coincides with the acquisition of Inland by funds managed by DRA Advisors LLC. The updated identity includes a new logo, tagline and updated website.

The world’s greatest golfers will gather soon in Augusta, Georgia, for the 80th annual Masters golf tournament, an event with has many similarities to the retail industry and one that serves as a source of inspiration as we look to grow the PGA TOUR Superstore.

Around every turn on the picturesque course, golfers are faced with new challenges and opportunities that require them to balance the risks and rewards of their decision-making against their ability to execute shots all while striving to prevail over a field of unmerciful competitors.