Marketing

NEW YORK — Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, titled "Money can't buy style," will debut this fall and will feature non-actors in Kmart looks they've created themselves.

PLANO, Texas  — JCPenney said Tuesday that its veteran marketing chief Mike Boylson has retired from the company. His successor will be selected by newly minted CEO Ron Johnson in what will be the former Apple executive’s first senior-level appointment at JCPenney.

Boylson was with the department store chain for more than three decades, the last eight years as chief marketing officer. He said in June he would retire from the company on July 1, according to a JCPenney spokeswoman.

Los Angeles -- CB Richard Ellis Group said Wednesday that the United States Postal Service (USPS) has awarded CB Richard Ellis a contract to serve as its exclusive provider of strategic corporate real estate solutions nationally.

CB Richard Ellis will provide transaction management services for USPS, including leasing and disposition. USPS’s portfolio consists of approximately 35,000 facilities, totaling over 300 million sq. ft.

SALISBURY, N.C. — Food Lion unveiled Wednesday six new stores in the Greenville, S.C., area market.

BENTONVILLE, Ark. — Walmart announced that it is making back-to-school shopping even easier with new store improvements. Back-to-school items are now organized, both in stores and online, in one place and categorized by school age group, so families can quickly and easily shop supplies appropriate for their child’s grade, the company reported. Many of the most common school supply list items are located down the center of the back-to-school aisle allowing families to quickly check these items off their list.

CINCINNATI — Kroger banner Smith's has a new president. Mark Tuffin will succeed Jim Hallsey, who is retiring from his post after 47 years of service with Smith's and Kroger, the supermarket retailer announced Tuesday. Hallsey served in his role as president of Smith's since 2001.

Tuffin, who most recently served as Kroger's VP transition, leading the company's efforts to implement significant organizational changes between all areas of the business, brings more than 30 years of experience to his new role. Tuffin joined Smith's in 1996.

NEW YORK — Aeropostale announced that it has launced a rewards program for its children's retail brand, P.S. from Aeropostale. 

Colorado Springs, Colo. -- Addison, Texas-based Coyote Management, L.P. and Garrison Investment Group, through their affiliates, acquired Chapel Hills Mall on June 1, and since have made changes that include a new ad campaign themed “Where to Shop.”

Launched July 1, the campaign offers the message: ‘Shop here because we have what you need’ and is being communicated through radio, television, newspaper, direct mail, in-mall signage, wall graphics and interior and exterior banners.