Payless steps up the back-to-school season

TOPEKA, Kan. Payless ShoeSource kicked off the back-to-school season with a layered program including the latest seasonal trends, children's styles priced under $10, a kids' foot measuring service offered by Payless store associates, a cross promotion with new partner OfficeMax, and extended children's sizing from the traditionally largest youth size of 4.5 up to size 6 youth in select styles across Payless children's brands including Smartfit, Airwalk, Champion, American Eagle by Payless, Disney and Dunkman.

"Customers are telling us that kids are growing faster every day and we all know the importance of the right shoe size to healthy feet and development," said LuAnn Via, CEO and president of Payless. "Payless has always offered our kids' foot measuring service, and we are among a select few retailers to do so.”

Payless will also be offering about 15 kids' styles at the reduced price of under $10 (starting at $8.99) a pair in all stores nationwide and Payless.com. The company has bolstered its inventory to support the back-to-school pricing available now through Aug. 10, while supplies last, on the select styles.