Amazon sets dates for Prime Big Deal Days
Amazon’s fall sales extravaganza kicks off in a few weeks — and will overlap with a big sales event from another prominent retailer.
For the third consecutive year, Amazon is officially launching its holiday promotional season with a sales event called Prime Big Deal Days. This year, Prime Big Deal Days takes place Tuesday, Oct. 8 – Wednesday, Oct. 9, beginning at 12:01 a.m. PDT. Amazon debuted its fall version of the annual Prime Day 48-hour sales extravaganza in October 2022. This year, it will overlap the holiday edition of Target Circle Week, a seasonal promotion for members of the free Target Circle loyalty program ,which takes place Oct. 6-12.
The event will only be open to members of the paid Amazon Prime membership program (including customers who sign up for a free 30-day trial membership) and feature what the e-tailer is calling "early holiday deals" across popular categories, including what Amazon says will be deep discounts on products from top brands.
Specific promotions will include winter apparel items from Amazon Essentials; deals on Halloween costumes and accessories starting at $5; savings on electronics from brands including Beats, Samsung and Fujifilm; and reduced prices on Amazon Basics private label items such as batteries, home storage and pet care.
New deals will drop as often as every five minutes during select periods throughout the event. See a list of more discounts that will be available during Prime Big Deal Days here.
In addition, Best Buy has multiple holidays sales events lined up for September and October 2024, starting with a member-exclusive sale Sept. 27-29.
[READ MORE: Best Buy kicking off holiday promotional season in September]
Amazon Prime Big Deal Days will take place in the U.S. and 18 other countries: Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, U.K. and for the firsrt time, Turkey. Prime members in Japan will have their Prime Big Deal Days event later in October.
"We’re gearing up for another exciting holiday shopping season, filled with unbeatable deals on beloved brands, seasonal products, and popular gifts available exclusively for Prime members," said Amazon VP of Prime worldwide Jamil Ghani. "Whether Prime members are hoping to cross items off their gift lists early, looking forward to hosting joyful gatherings, or scoring something special for themselves, Prime Big Deal Days is here for all their holiday needs and more."
The October 2023 edition of Prime Big Deal Days outperformed all Amazon sales promotions to that date except Prime Day 2023, according to Numerator analysis, with an average order size was $53.47. And according to Amazon, Amazon Prime members saved more than $1 billion across millions of deals.
