Target holiday plans include under-$25 shops, 'Wicked' tie-in, exclusives
Target Corp. is focusing on value and exclusive products to attract price-sensitive shoppers this holiday season.
The discounter, which also revealed plans to hire 100,000 seasonal workers, will jump start its holiday promotions by hosting another edition of Target Circle Week, from Oct. 6-12. The event, which is exclusive for members of the company’s free Target Circle loyalty program, will offer deals on products to help consumers prep for the holidays, along with savings on fall favorites, everyday essentials and more. The deals will be automatically applied at checkout in store or online.
The retailer is also bringing back its “Deal of the Day” program, with new one-day-only deals available each day of Circle Week. It will also return Nov. 1 through the rest of the season for Target Circle members.
Target said its holiday assortment will include 50% more new items than last year. More than half of the assortment will be exclusive to the retailer.
Other Target holiday plans are below.
•The retailer's front-of-store value section (“Bullseye’s Playground”) will feature 50 gifts for the family under $5. Also, 80% of Target's Wondershop holiday items will be priced at $10 or less, and more than half of its toys will be priced at less than $20.
•New Bullseye shop sections will be launched in nearly 200 stores, with Target-themed holiday gifts, most under $25. Also, Target-branded items online and in Bullseye shops will be added throughout the season.
•Target said it will be a premier retail destination for Universal Pictures' "Wicked," one of the most anticipated films of the year. As a retail partner of Universal Products & Experiences, the retailer will feature a range of "Wicked"-themed merchandise and experiences from exclusive products to in-store activations.
•The company is bringing back its partnership with British retailer Marks & Spencer, introducing new food & beverage items and, for the first time, new home items such as London-themed ornaments and mugs, all under $20.
“Consumers are getting ready for one of the most exciting times of the year, which is why we're leaning into the magic of 'Tarzhay' like never before — with an assortment, value and experience only Target can deliver," said Rick Gomez, executive VP and chief commercial officer, Target. "From only-at-Target exclusives to the return of Target Circle Week and great deals every day, our plans are unmistakably Target and will add extra sparkle and delight to the holidays."
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