Target holiday plans include under-$25 shops, 'Wicked' tie-in, exclusives
Other Target holiday plans are below.
•The retailer's front-of-store value section (“Bullseye’s Playground”) will feature 50 gifts for the family under $5. Also, 80% of Target's Wondershop holiday items will be priced at $10 or less, and more than half of its toys will be priced at less than $20.
•New Bullseye shop sections will be launched in nearly 200 stores, with Target-themed holiday gifts, most under $25. Also, Target-branded items online and in Bullseye shops will be added throughout the season.
•Target said it will be a premier retail destination for Universal Pictures' "Wicked," one of the most anticipated films of the year. As a retail partner of Universal Products & Experiences, the retailer will feature a range of "Wicked"-themed merchandise and experiences from exclusive products to in-store activations.
•The company is bringing back its partnership with British retailer Marks & Spencer, introducing new food & beverage items and, for the first time, new home items such as London-themed ornaments and mugs, all under $20.
“Consumers are getting ready for one of the most exciting times of the year, which is why we're leaning into the magic of 'Tarzhay' like never before — with an assortment, value and experience only Target can deliver," said Rick Gomez, executive VP and chief commercial officer, Target. "From only-at-Target exclusives to the return of Target Circle Week and great deals every day, our plans are unmistakably Target and will add extra sparkle and delight to the holidays."
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