Amazon launches budget grocery brand, offers new Prime grocery perks
In addition, following the successful launch of its monthly grocery delivery subscription benefit in April 2024, in August Amazon introduced an annual plan of $99.99 per year for the benefit that provides Prime members unlimited free delivery on grocery delivery for orders over $35 across Amazon Fresh, Whole Foods Market, and a variety of local grocery and specialty retailers on Amazon.com.
Anyone can join Prime for $14.99 per month or $139 per year or start a free 30-day trial if eligible.
Amazon simplifies Amazon Fresh online shopping
Amazon is streamlining the Amazon Fresh digital experience with quick access to customizable shopping tools, such as the Recurring Reservations advance scheduling feature for weekly grocery orders.
In addition, a new navigation feature is designed to let customers click between categories aisle-by-aisle, replicating the brick-and-mortar shopping experience.
"We're always looking to make grocery shopping easier, faster, and more affordable for our customers," said Claire Peters, worldwide VP of Amazon Fresh. "With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh— whether you're browsing the aisles or filling your online cart.”