Amazon expands Agentic AI health assistant access, gives Prime perks
Amazon is making its recently launched artificial intelligence-based health tool available to all customers, with added benefits for Prime members.
The online giant originally introduced a feature called Health AI, which provides 24/7 personalized health guidance based on each user’s unique medical history, in its One Medical app in January 2026. Now, Amazon is rolling Health AI out to customers starting March 11, 2026, and will continue expanding availability in the coming weeks, with a goal of making it available to all U.S. customers soon and with some extra offerings for members of the paid Prime subscription service.
According to Amazon, Health AI is designed to complement — not replace — the in-person relationship between patients and their health care providers. Using agentic AI, Health AI is designed to recognize when symptoms, situations, or specific queries require or benefit from human clinical judgment and provides options for members to seamlessly connect with their One Medical provider and care team through messaging, an immediate video call, or an in-person appointment.
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For example, if a member reports concerning symptoms or has specific clinical criteria that warrant in-person evaluation, Health AI will recommend the appropriate level of care and can make a virtual or in-person appointment, often for the same or next day, or in minutes when needed.
Health AI can also help users streamline their ongoing care tasks, including helping book appointments with their One Medical provider or renew medications, which they can choose to fill with Amazon Pharmacy.
Once a customer gives permission to Health AI to gain access to their health information, it can explain lab results, diagnoses, and medical records, and provide more accurate, personalized answers to questions about symptoms and medication. Amazon is expanding the availability of Health AI based on what it says has been “overwhelmingly positive” response from One Medical patients and providers.
Health AI offer for Prime members
As an introductory offer, eligible U.S. Prime members who use Health AI will receive up to five free direct-message care consultations with a One Medical provider for more than 30 common conditions. These cover cold and flu, allergies and acid reflux, pink eye and UTIs, erectile dysfunction and anti-aging skin care, hair loss and more. Amazon says this provides up to $145 in value of free health services to Prime members.
The direct-message care treatments can be shared with family members as part of Amazon Family, which allows Prime members to share benefits with those in the same household. Prime’s discounted membership programs are also eligible for this offer.
Customers who use Health AI to conduct direct-message care outside of the introductory offer of up to five visits for Prime members will pay $29 per Amazon One Medical Pay-per-visit telehealth visit or can purchase a One Medical membership for 24/7 virtual care. U.S. Prime members get One Medical membership for $99 per year, with a $199 standard cost.
How it works
Health AI runs on the Amazon Bedrock proprietary AI platform and is a multi-agent system working in tandem. This includes a core agent communicating with patients, sub-agents handling specific workflows, auditor agents reviewing conversations in real time, and sentinel agents standing watch over the system, with escalation paths into human providers for clinical review.
Customer privacy protections
According to Amazon, all interactions with Health AI happen within a HIPAA-compliant environment, with conversations protected by encryption and strict access controls. Protected health information from Amazon One Medical and Amazon Pharmacy is not used in the broader Amazon store to market general merchandise or by Amazon Ads, and Amazon does not sell customers' personal data.
However, Amazon will train Health AI models on abstracted patterns without directly identifying information for purposes permitted under HIPAA.
"As we continue to innovate to make Health AI more useful, we're building toward a future where customers can use it whether they're seeing a One Medical provider or being referred to a specialist at partner health systems—creating true continuity across their entire care journey," Amazon said in a corporate blog post.
