Amazon adding new functionality to proprietary generative AI platform

The Amazon Bedrock generative AI model will soon have new foundation models (FMs) from a next-generation artificial intelligence (AI) startup.

Amazon is partnering with Mistral AI to add the startup’s Mixtral 8x7B and Mistral 7B models to the Amazon Bedrock generative AI engine developed by its Amazon Web Services (AWS) hosted cloud services division. The new models will be able to perform the following tasks:

• Text summarization: Mistral models extract the essence from lengthy articles to summarize key ideas and core messaging.
• Structuration: The models understand the underlying structure and architecture of text, organize information within text, and help focus attention on key concepts and relationships.
• Question answering: Core AI capabilities of understanding language, reasoning, and learning allow Mistral's models to handle question answering with more human-like performance. 
• Code completion: Mistral models can understand of natural language and code-related tasks, enabling them to help generate code snippets, suggest bug fixes, and optimize existing code.

Amazon Bedrock also includes large language models (LLMs) and other FMs from third-party AI companies including Anthropic, Cohere, Meta and Stability AI.

Amazon goes all in on generative AI

The Amazon Bedrock-Mistral partnerships is the latest in a string of generative AI solutions and initiatives launched by Amazon. These include Rufus, an expert shopping assistant trained on Amazon’s product catalog, customer reviews, community Q&As, and information from across the web.

In addition, the e-tailer’s Amazon Pharmacy full-service digital pharmacy division recently began using generative AI, including multiple, pre-trained models from the Amazon Bedrock and Amazon SageMaker proprietary platforms, in an effort to fill prescriptions more quickly and accurately. 

Other examples include a partnership with Nvidia to create a tool that identifies product listings where the content could be improved and automatically generates revised content, additional advanced AI tools designed to streamline the creation and editing of product listings, and AI-enabled features to assist fashion shoppers and sellers., such as personalized size recommendations. 

The e-tailer also recently unveiled a generative AI-based chatbox for employees to use at work, and is letting customers search by image and summarize product reviews with generative AI. 

Generative AI is also a key component of the Amazon Just Walk Out frictionless shopping platform, and the retailer is actively involved in efforts to streamline its supply chain with AI-equipped robots.