Wegmans upgrades e-commerce site and app
Wegmans Food Markets is improving its digital shopping experience across consumer devices.
The regional East Coast grocery retailer is launching a new Wegmans.com website and mobile app, designed to offer a personalized digital shopping experience. The enhancements include artificial intelligence-based personalized search and product recommendations.
In addition, a new "Get It" tab shows items left to shop, while a “Got It” tab shows what customers have checked off. A “My Items” feature lets customers edit and filter suggested products, add custom items, and save, share, and print lists.
In-store shopping lists are sorted based on the selected store’s layout and include enhanced aisle locations. The app automatically switches users to the store they are in.
"Whether shopping with us online or in store, we know customers are looking for digital tools that can help make their shopping and meal planning experience faster, easier, and more inspiring," said Erica Tickle, Wegmans VP of marketing and digital growth.
Wegmans also offers digital coupons worth more than $500 annually, and customers can now import recipes into its site and app from anywhere, make and save modifications, scale recipes as needed, and add ingredients to their list. A "cook" mode takes customers through their recipe with step-by-step instructions and integrated timers.
"Following the pandemic, we saw e-commerce and digital engagement level out, but in the last couple of years, that growth has returned," Tickle said. "We’ve seen it most with our app through an increase in downloads and growth in our curbside pickup business, so it’s more important than ever for us to provide our customers with the best digital tools for a fast, easy, and inspiring shopping experience."
[READ MORE: Wegmans to enter two new states in 2025]
Headquartered in Rochester, N.Y., Wegmans Food Markets Inc. is a regional supermarket chain with 112 stores located along the East Coast.
