Wayfair 'Way Day' early holiday promotion returns
Wayfair is preparing to host its biggest sale event of the year.
Wayfair Inc. is running its annual Way Day promotion Saturday, Oct. 24 – Monday, Oct. 26, with daily exclusive deals starting Monday, Oct. 19. Timed for the upcoming holiday shopping season, the event will feature 24-hour flash deals, discounts on thousands items from its Wayfair Verified program that spotlights its “most-trusted” products that have been evaluated and selected by Wayfair product specialists for quality and value, and extra bonus savings for members of its Wayfair Rewards loyalty program.
In addition, starting at midnight ET on Oct. 24, Wayfair will offer doorbuster deals on limited quantities of products such as Wayfair sleep mattresses and Henckles knife sets. Wayfair will offer free shipping sitewide throughout all three days of Way Day, with many items available for free white glove delivery that fully assembles and delivers products to your room of choice.
Exclusive in-store offers at all Wayfair, AllModern, Birch Lane and Joss & Main locations will start Oct. 24, as well as family-friendly activities, raffles and giveaways, and last throughout the event.
The sale will be available on Wayfair and across its portfolio of brands, including AllModern, Joss & Main and Birch Lane. Members of the Wayfair Professional program for home decoration professionals will have access to exclusive Pro-only deals on thousands of products. Customers can shop the sale online, through the Wayfair app or in person.
Wayfair is hosting its early holiday sale shortly after the fifth edition of the Amazon Prime Big Deal Days holiday kickoff and competing events from retailers such as Walmart and Target. Wayfair also ran a “Black Friday in July” promotion following the June Amazon Prime Day sales extravaganza.
[READ MORE: Wayfair gets jump on Black Friday starting July 23]
"Way Day is all about giving our customers access to our deepest discounts of the year without compromising on quality," said Jon Blotner, president of Wayfair. "Whether they're preparing to host for the holidays or simply decorating for the season, Wayfair delivers on quality and unbeatable value while giving customers the confidence to make informed choices. With fast, free delivery, it's easy for customers to get just what they need so they can enjoy the holidays at home."
Headquartered in Boston, Wayfair Inc.’s brands include Wayfair, AllModern, Perigold, Birch Lane, Joss & Main and Wayfair Professional.
