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Camper, Westfield, World Trade Center, New York City
Camper, the contemporary footwear brand based in Spain, stays true to its tradition of creating unique store experiences for shoppers at each of its locations at its new outpost in Manhattan. The 650-sq.-ft. store has a minimalist look, and features hardwood oak plank flooring with a satin finish. Oversized photo images provide a bold backdrop for product displays. The lighting is ambient and subdued in order to focus shoppers’ attention on the displays. -
Missguided, Westfield Stratford City, London
British online fast-fashion retailer Missguided makes the leap to physical retail with a high-concept, high-impact store at Westfield Stratford City mall in London. Featuring an “on-air” television studio concept, the 20,000-sq.-ft. space delivers a dynamic live stream of real-time content, fashion and inspiration in a bold environment. It reflects the desire of its young, Snapchat-obsessed core audience for the new by offering a constantly changing space that includes plenty of shareable moments.

