TECHNOLOGY

Amazon's Echo is in expansion mode just in time for the holiday rush.   The online giant on Wednesday announced five new Echo products, along with several other new gadgets. And none of the items cost more than$150, TechCrunch reported. The new items include Echo Plus, which will do double duty by also serving as a hub for smart home devices.  

Macy's is overhauling its loyalty program, putting a new focus on its best customers.   The department store retailer is revamping its Star Rewards program with a tiered rewards system that gives its very best shoppers (those who spend $1,200 or more annually) such perks as free shipping, additional savings and earned points on every purchase.  

More than three-quarters of consumers are shopping at bricks-and-mortar stores just as much as or more than they did a year ago.   That's according to Consumer View, a new quarterly report from the National Retail Federation. NRF is working with Toluna Analytics to produce the report, which is designed to gauge consumer behavior and shopping trends related to stores, online channels, customer loyalty, technology and other issues.  

Walmart is looking to expand its share of the lucrative market for baby products.   The discounter announced it is relaunching its Parent's Choice line of baby essentials with an expanded line of products and a new logo. Parent's Choice, which began 20 years ago with just baby formula, will grow to 275 items. The relaunch comes as Target Corp. has been focusing on baby with new Cloud Island baby brand, which recently added has bedding and nursery decor to its assortment.   

American Eagle Outfitters has gone omnichannel with its loyalty program.   The teen apparel retailer announced the launch of AEO Connected, a highly digitized loyalty program for its American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected.   

This holiday season offers retailers something they haven't experienced in five years.   For the first since 2012, there will be four Saturdays in December prior to Christmas Day, according to Shoppertrak, which noted that the busiest shopping day of the year will fall on Black Friday, Nov. 24. Saturday, Dec. 23 and Saturday, Dec. 16 are expected to be the second and third busiest shopping days, respectively. (The full list is at the end of the article.)  

Retail today isn’t for the faint-hearted. A recent quote from business magnate and investor Warren Buffet is quite telling, “I think retailing is just too tough for me, just generally.”   

U.S. retail CEOs are optimistic about growth prospects.   That's according to the 2017 KPMG U.S. CEO Outlook report by U.S. audit, tax, and advisory firm KPMG, which found that 95% CEOs of U.S. consumer goods and retail companies are confident about the growth outlook for the global economy, the industry and their companies over the next three years, despite potential technological risks. Their peers in other parts of the world, do not share the same optimism, the report found.