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Discounter ups mobile game with in-store location technology
Target Corp. is making it easier for customers to find their way around its stores — and to quickly find what they are looking for. The chain is integrating beacon and Bluetooth technology into its mobile app. It will show the shopper’s location in real-time on the app's map as they move about the store, and display nearby Cartwheel deals. Shoppers will also be able to find an item on the map through their digital shopping list.