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Amazon doubles down on Echo—and then some

Amazon's Echo is in expansion mode just in time for the holiday rush.

The online giant on Wednesday announced five new Echo products, along with several other new gadgets. And none of the items cost more than$150, TechCrunch reported. The new items include Echo Plus, which will do double duty by also serving as a hub for smart home devices.

The new Amazon products were announced at a critical time, according to TechCrunch, as there are rumors that Google is about to announce updates to its Google Home line, including an Echo Dot - like smaller Google Home.

"Google was already playing catch-up and now it’s nearly inconceivable Google or Apple will be able to catch Amazon," the report said.

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