TECHNOLOGY

Amazon’s newest win could expand its foothold in the private-label apparel category.    The online giant won a patent on Tuesday, April 18, for an on-demand apparel manufacturing system. The solution includes a textile printer, textile cutter, and a computing device that will work in concert to design apparel once customers place an order.  

Native advertising is significantly spurring in-store traffic — at a more cost-efficient rate — compared to traditional display advertising.  

Walmart hit the century mark in terms of training academies.   The retailer on Monday celebrated the grand opening of its 100th U.S. training academy, in Frontage, Edmond. The academies were first introduced in 2016 and have expanded to 40 states.  

To the key to omnichannel success is having access to synchronized, and up-to-date business information.   Mattress Firm is partnering with Visionet Systems to create a centralized information repository that integrates all business information across retail channels in near real-time — a move that will improve operational efficiency enterprise-wide.  

There is clearly a “generation gap” when it comes to how — and where — different customer segments choose to shop.   This was according to a recent study from Dealspotr, a crowdsourcing platform for savings. The firm launched an online survey among respondents across age groups, including Generation Z (20 and under), Millennial (21 to 35), Generation X (36 to 52), and Baby Boomers (53 and above), and monitored their visits to fashion-related areas across the Dealspotr website.  

Two menswear brands founded online are growing their brick-and-mortar operations.   Made-to-measure men’s clothing maker Indochino, which was founded in 2007, plans to open eight new locations in 2017. Three are slated to open in the brand’s home territory of Canada, and five in the U.S.    “This year, we’re almost doubling our showroom network as we focus on significantly expanding our experiential retail model,” stated Drew Green, CEO, Indochino.  

A messaging app launched a new lens that could help drive shoppers through retailers’ doors.   Snapchat’s Snap to Store product is a geofilter that retailers can sponsor.    When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.  

Selfridges is giving shoppers a new way to test and purchase cosmetics.   Through a partnership with Estee Lauder and YouCam Makeup, the U.K.-based department store chain now features a virtual makeover app. Harnessing augmented reality and facial mapping technology, YouCam Makeup’s cosmetics app enables Selfridges’ shoppers to virtually try on up to 30 lipstick shades prior to making a purchase at the store.