Online menswear retailers growing offline

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Online menswear retailers growing offline

By Marianne Wilson - 04/13/2017

Two menswear brands founded online are growing their brick-and-mortar operations.

Made-to-measure men’s clothing maker Indochino, which was founded in 2007, plans to open eight new locations in 2017. Three are slated to open in the brand’s home territory of Canada, and five in the U.S.

“This year, we’re almost doubling our showroom network as we focus on significantly expanding our experiential retail model,” stated Drew Green, CEO, Indochino.

Looking further ahead, Indochino plans to open 100 stores in the next five years.

At Indochino’s retail locations, customers are paired with a “style guide” who helps them design their one-of-a-kind suit or shirt. The associates take measurements, assist with fabric selection, and walk shoppers through a vast selection of custom options, including buttons, pockets, lapels and monograms. Each garment is made-to-order and delivered within four weeks.

“We pride ourselves in offering an exceptional experience that is personalized for every customer,” said Green. “Whether he’s helped in a showroom by a Style Guide, follows our intuitive online ordering process at home or switches between the two, we want to simplify tailoring for today’s man and, in the process, make sure he shops with us time and time again.”

Also expanding in the physical space is Untuckit, best known for its signature shirts that are designed to be worn untucked. The brand recently opened its sixth store, in Dallas. Upcoming locations include St. Louis, and King of Prussia, Pa.

Founded online in 2011, Untuckit opened its first store in fall 2015, in downtown Manhattan. In addition to Manhattan and Dallas, the company has stores in Chicago, Los Angeles, San Francisco, and Austin, Texas.