French children’s clothing brand in U.S. debut

Orchestra is entering the United States, both online and off.



The 23-year-old French children’s and maternity fashion brand has launched its first English language website. The retailer will make its U.S. brick-and-mortar debut, opening newborn/children's clothing store at King of Prussia Mall, King of Prussia, Pa.



In late December, Orchestra parent Orchestra-Premaman SA entered into an agreement to acquire Destination Maternity Corp. after a year-long takeover battle.



"We are thrilled to finally introduce our unique and fashionable brand of children's clothes and footwear to U.S. customers," said Agathe Boidin, director and vice chairman, Orchestra, which operates more than 700 stores in over 40 countries. "Orchestra has experienced enormous success around the globe and we are looking forward to launching the brand in the United States."



Boidin, who previously served as CEO of Orchestra, is overseeing the company’s development in North America.