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Report: Nearly half of retailers falling behind in omnichannel efforts
Omnichannel adoption is a prerequisite to remain relevant in today’s retail world. Yet, many retailers are still missing the mark. That is the message delivered in “Five Insights into the Omnichannel Landscape,” a benchmark report from eTail East and WBR Digital. The study reveals progress among multiple retail sectors, including specialty retail, apparel, and high-end fashion apparel, among others. -
Pinterest works to drive ad effectiveness
Pinterest is launching a new program designed to help brand partners present more relevant advertising messages to Pinners. Through a partnership with Neustar, Pinterest’s marketing partners now have a solution that leverages the social media platform’s customer-specific information as well as Neustar’s proprietary audiences. The combination of data gives advertisers a standardized view of customer across every marketing channel, and an unprecedented reach among customers.