Staples leverages new app to assist business customers

Staples’ business division is using a mobile app to help customers visualize site assessments.



The Staples Business Advantage, the office supplies retailer’s business-to-business division, launched a Web-based application to help customers better visualize facility and workplace enhancements. Called BluPrint, the solution showcases before-and-after comparisons of how the customer’s space is currently being used and the potential benefits they will gain by implementing suggested changes – like switching from folded paper towels to touchless dispensers, a company statement explained.



“Using BluPrint, our sales team is able to walk our customers through easy site assessments and build stronger, more competitive facility plans,” said Chris Correnti, VP and general manager, Staples Business Advantage. “We’ve armed our sales force with technology and tools like BluPrint to help them tailor a solution for our customers’ needs, whether that’s a desire to cut paper waste and become more eco-friendly, or decrease costs across the board.”



Unlike traditional, impersonal site assessments that often leave customers feeling unsure about how to take the next steps “to make their workplace more efficient, BluPrint encourages a more interactive site assessment, creating a visual set of suggestions for customers and providing clear direction on how to turn suggestions into a reality,” he added.



“The interactive solution’s virtual demonstrations also help facility managers save time so they can focus on business-critical tasks, like keeping buildings well maintained.”