Study: U.S. companies still waiting on an innovation ROI
Global companies agree that innovation is critical to survival but not enough projects are successfully driving growth and increasing revenue.
Specifically, two-thirds (66%) of global organizations said innovation is crucial to their longevity, but only 28% are seeing returns on their investments (ROI), according to “Innovation Matters,” a report from PA Consulting Group. The report tapped 821 senior executives across C-level, senior VP, board and director level positions.