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Appear Here taps into ongoing trend for pop-up stores, temporary leases


Think of it as an Airbnb for temporary spaces.

Appear Here, a British-based online marketplace for short-term retail space, has launched in the United States, with its initial expansion starting in New York City.

Two leading global real estate firms, Blackstone and Simon Property Group, along with Brookfield, one of the largest firms in New York, have signed up exclusively with Appear Here to list hundreds of spaces in the city’s most popular neighborhoods, such as Chelsea, West Village, SoHo, Nolita in Manhattan, and Williamsburg in Brooklyn.

Currently, over 80,000 brands worldwide use Appear Here to find temporary space in London and Paris.

“More than ever, designers, brands and entrepreneurs are realizing that renting space online is the fastest and most flexible approach to retail,” said Appear Here founder Ross Bailey.

The Appear Here marketplace site matches brands with their own personal concierge while landlords can access real-time data on demand and financial performance. An editorial team populates the site with content and “destination guides” to help brands find the perfect space.

According to Appear Here, the company books space in under three to six days. It noted that 50% of March bookings were done in 48 hours.

"We believe that Appear Here's unique product and community of forward thinking international retailers, new brands, makers and independents will benefit from our highly engaged audiences who seek out and avidly consume interesting experiences,” said Zachary Beloff, director of business development at Simon Property Group.

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