Target reveals details of month-long Black Friday promotion

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Target reveals details of month-long Black Friday promotion

By Dan Berthiaume - 10/29/2020

Black Friday starts at Target on Sunday, Nov. 1, with most deals available a week at a time.

The discount giant, which previously announced it would get an early jump on Black Friday this year, is kicking its holiday sales event off with a week of online and in-store deals on electronics products Nov. 1-7. Target will unveil extra electronics discounts Nov. 6-8.

Other weekly categories that Target will feature in its month-long Black Friday promotion include kitchen and floorcare (Nov. 8-14); electronics, apparel, and beauty (Nov. 15-21); and toys, kitchen, floorcare, and electronics (Nov. 22-28). Target.com will also offer an online “deal of the day” every day in November.

A number of other major retailers, including chief Target rivals Walmart and Amazon, as well as Dollar General, Home Depot, Lowe’s and J.C. Penney, are also running early and/or expanded Black Friday events. 

Target is also extending its price match guarantee for Black Friday. From Nov. 1 through Dec. 24, customers can request a price adjustment for any item advertised as a “Black Friday Now” deal if it’s offered for a lower price at Target or Target.com. Target will also match select competitors’ prices within 14 days of a purchase throughout the majority of the season.

Target will reveal new deals in its digital weekly ads, which post the Thursday before discounts start on a Sunday. All Black Friday deals will be available via the retailer’s contactless, same-day drive-up and order pickup services, as well as via same-day delivery with Shipt. No membership is required.

“We’re taking a completely new approach to Black Friday, giving guests more flexibility and ensuring they can plan ahead for a safe, stress-free shopping experience,” said Christina Hennington, executive VP and chief merchandising officer, Target. “By offering a preview of our Black Friday Now deals for the entire month of November and extending our price match guarantee, we’re taking the guesswork out of holiday shopping and making Target the easiest place to get the best deals.”