Target integrates curbside and in-store order pickup services with Apple CarPlay

Target Corp. is streamlining online order pickup for customers with iPhones.

The discount giant is the first retailer to enable customers to navigate to a store for a curbside or in-store pickup using Apple CarPlay, which enables a user to control an app via their car radio.

Leveraging Apple CarPlay, drivers can sync their iPhone’s interface with their car’s built-in entertainment and information systems, helping them use apps while reducing phone interactions. Apple CarPlay will seamlessly show the driver app’s navigation interface on their car’s built-in screens.

To use this new feature, customers can make a drive up or pickup order in the Target app on their iPhone before starting their drive. Then, once you are in the car and connected to CarPlay, the Target app will automatically display the Target store where the purchase was made directly in the car display. 

From there, customers can view order details, get directions and notify the store when they are on their way to pick up a purchase, and when they arrive in their designated parking space for drive up orders. Target says it will make a version of this service for Android Auto available soon.