Target to get a head start on Black Friday
Target Corp. is the latest retailer planning an early Black Friday holiday promotion.
The discount giant is debuting is new “Early Black Friday Sale” holiday deal event Thursday, Nov. 7 – Saturday, Nov. 9. Target will offer discounts across its full product assortment on its e-commerce site and app and in stores.
In addition, Target is bringing back its "Deal of the Day" program, with new one-day-only deals available each day from Nov. 1 through the rest of the season for Target Circle members. The retailer is also serving as a premier retail destination for the upcoming Universal Pictures film "Wicked” and offering dedicated sections of its stores with discount gift items.
[READ MORE: Target holiday plans include under-$25 shops, 'Wicked' tie-in, exclusives]
Other holiday offerings will include a lineup of weekly deals launching each Sunday starting Nov. 3, with a preview available each preceding Friday. And from Nov. 7 – Dec. 24 (Christmas Eve), Target’s Holiday Price Match Guarantee ensures that if an item's price goes lower at Target later in the season, the retailer will price-match it. In addition, Target will match select competitors' pricing within 14 days of purchase.
Earlier this month, Target announced price cuts on more than 2,000 items ahead of the holiday season. Holiday promotional efforts have also included the recent Target Circle Week sales extravaganza exclusively available to members of its free Target Circle loyalty program.
The discounter, which plans to hire 100,000 seasonal workers, is also offering discounts on a Thanksgiving meal for four and Thanksgiving staples.
"We know consumers have a lot of choices when it comes to holiday shopping, so we're leaning into what Target does better than anyone — great products, great prices and a shopping experience that's easy and fun," said Rick Gomez, executive VP and chief commercial officer, Target. "With amazing deals all season, early Black Friday offers, exclusive deals for Target Circle members, an assortment full of exclusive-to-Target gift options for everyone on your list and our industry-leading Holiday Price Match Guarantee, our team is kicking off the holidays in a way only Target can."
See examples of select holiday deals here.
Chief Target rival Walmart is launching its 2024 Black Friday promotion on Monday, Nov. 11, and other retailers getting an early start on Black Friday and Cyber Monday promotions this year include Best Buy and Tik Tok Shop. Amazon is bucking this trend by waiting until Friday, Nov. 29 to launch its Black Friday promotion (although the e-tail titan has run several other early holiday sales events).
Minneapolis-based Target Corp. operates nearly 2,000 stores and an e-commerce site.
