Survey: Shopping holidays, sales events key for consumers
Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year.
That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly four-in-10 (38%) will shop other early October events that aim to compete with the Amazon sale. A similar amount (42%) of respondents expect to take advantage of early December sales to save last minute.
[READ MORE: Target, Lowe’s, Wayfair kicking off holidays with October extravaganzas]
For Amazon Prime Big Deal Days, 68% shop for themselves and 45% shop for immediate family. Similarly, during Black Friday and Cyber Week sales, 72% shop for themselves and 49% for immediate family.
Nearly six-in-10 (58%) consumers view fall and winter sales events as an opportunity to complete most of their holiday shopping, while 46% use these events to purchase specific items they've had their eye on, and 45% shop opportunistically to find the best deals. Additionally, 40% take advantage of the sales to stock up on household essentials.
While 46% of respondents stated that inflation would affect their fall and winter sales shopping, a greater amount (49%) plan to spend about the same as they did last year on their holiday shopping. Another 29% plan to spend more than they did last year, with only 22% saying they plan to spend less.
Slickdeals says that the main concerns regarding fall and winter sales events this year for consumers include crowded stores (37%), limited product availability (35%), finding the right gifts (35%), shipping delays (32%) and overspending (31%).
The survey of 1,189 nationally representative adults was developed by Slickdeals and conducted via Suzy.
