Target challenges Prime Day with Circle Deal Days June 23-26
Amazon is not the only retailer hosting a major late June sales event for members of its loyalty program.
Target will host a four-day sales event for members of its Target Circle loyalty program, “Target Circle Deal Days,” from Tuesday, June 23 – Friday, June 26, 2026. This directly competes with the upcoming Amazon Prime Day sales extravaganza, also occurring during those dates.
Target Circle Deal Days builds upon previous "Target Circle Week" sales blockbusters aimed at the retailer’s loyalty members, including its early holiday promotion in October 2025, summer sale in July 2025 (which overlapped Amazon Prime Day), and its seven-day spring edition of Circle Week hosted in March 2025.
[READ MORE: Target bringing back ‘Circle Week’ sales extravaganza for spring]
Target launched Circle Week as an early holiday promotion in October 2023 and also ran a three-day spring edition of Circle Deal Days in late March 2026 (which directly competed with the annual Amazon Big Spring Sale).
The upcoming summer event features up to 45% off thousands of items across apparel, beauty, home, toys and essentials. Early access begins June 22 for members of Target Circle 360, the paid membership tier of Target’s loyalty program.
Circle members will have access to offers across a curated assortment of national brands including Igloo, JanSport and Keurig, as well as Target owned brands like A New Day, Pillowfort, and Threshold. The event features summer products such as apparel and swimwear, outdoor toys, sporting goods and entertaining essentials; as well as backpacks, supplies, bedding and bath items for back-to-school shoppers.
"Busy families are looking for ways to save money as they balance summer plans with back-to-school and college prep, and we're meeting that need without compromising on the style and fun we know they love about Target," said Sarah Travis, executive VP and chief digital and revenue officer, Target. "We're obsessed with the details — from quality products and the latest trends to exceptional value and joyful experiences — because that's what makes Target a true destination for families as they celebrate summer, get ready for the school year ahead and prepare for what's next, whether that's in the classroom, the dorm room or anywhere in between."
Special offers
On Tuesday, June 23, Target Circle members can obtain a free hot or iced brewed coffee or Bullseye cookie in the more than 1,800 Target stores with a Starbucks coffeehouse. To redeem, Circle members can simply the barcode in the Wallet tab of the Target app at the Starbucks coffeehouse upon checkout.
In addition, customers who join Target Circle between June 14–22 will receive 15% off their first purchase and customers who apply for a Target Circle Card between June 14–26 and are approved will receive $100 in Target Circle Rewards.2 Customers who enroll in a Target Circle 360 annual membership June 14–26 will receive 50% off their first year.3
In other special offers, college students and teachers can receive over 50% off an annual Target Circle 360 membership and verified military members, veterans and their families who are Target Circle members will receive 20% off one qualifying storewide purchase between June 21–July 4.
Target Circle Deal Days discounts will be available in stores, on Target.com or in the Target app. To see a select list of sample discounts click here.
Minneapolis-based Target Corp. operates more than 2,000 U.S. stores and online.
