Schnuck Markets joins digital ad network

Schnuck Markets Inc. is in a new partnership to deliver coordinated omnichannel promotions and use the data to enhance customer experience.

The regional Midwest grocer has joined the Ibotta Performance Network (IPN), a digital network that delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites, and mobile payment and rewards platform Ibotta’s direct-to-consumer properties. 

In addition to Ibotta providing customers access to exclusive product offers in Schnucks stores throughout the Midwest, a key component of the partnership will be strategic research and development, with the goal of building Schnucks’ next-generation grocery shopping experience.

The R&D component of the partnership will enable Ibotta and Schnucks to co-develop new customer experiences. Potential areas of innovation include advanced digital offers in retail media and new in-store customer touchpoints. Digital offers from the IPN are set to become available to Schnucks customers later this year.

This partnership follows Schnucks’ November 2023 partnership with Upside to update its rewards app. Other retailers that have joined the IPN include discount chains Family Dollar and Dollar General.

"Schnucks is thrilled to partner with Ibotta, a leader in digital rewards, to expand savings for our customers through our Schnucks Rewards program," said Tom Henry, Schnucks chief data officer. "Through this partnership, Schnucks customers will have access to a wider range of digital coupons in our Schnucks Rewards program, creating more value for customers with every in-store or online shop. Together with Ibotta, Schnucks is committed to creating innovative retail solutions that will shape the future of grocery shopping."

"Driven by Ibotta’s mission to make every purchase rewarding, we’re pleased to add Schnucks, one of the country’s most storied regional grocery brands, to the Ibotta Performance Network, to drive more value for their customers through personalized offers and rewards," said Bryan Leach, CEO and founder of Ibotta. "Schnucks’ and Ibotta’s mutual track record of industry-leading innovation is a befitting foundation for our partnership to reimagine the grocery shopping experience of the future. Together, we’ll collaborate to develop a more personalized, premium shopping experience for Schnucks customers."

Founded in St. Louis in 1939, Schnuck Markets Inc. operates 114 stores across Missouri, Illinois, Indiana and Wisconsin.