Dollar General adds mobile features to cash back program

Dollar General is expanding the accessibility of a cash-back program it offers in partnership with Ibotta.

In January 2023, Dollar General  launched a cash back rewards offering in collaboration with Ibotta. As part of the partnership, Dollar General joined the Ibotta Performance Network (IPN), a digital network that enables promotions to be delivered in a coordinated fashion across retailer platforms, third-party publisher sites, and Ibotta’s direct-to-consumer properties.

Since January, consumers have been able to receive cash-back rewards on thousands of items at Dollar General through Ibotta’s platform. Now, the retailer is introducing the new DG Cash Back Program. This rewards offering allows customers to earn cash back in their DG Wallet mobile rewards wallet solution on eligible purchases through the Dollar General-Ibotta partnership.

Dollar General customers can sign up for DG Cash Back on the retailer’s website or app.. Customers can add offers available on the “Deals” page to their DG Wallet profile, and earnings from the program can be redeemed for future in-store purchases.

“As customers continue to seek new ways to stretch their budgets, we’re excited to introduce DG Cash Back on hundreds of Dollar General items to help them achieve that goal,” said Chad Fox, Dollar General chief marketing officer. “This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers.” 

“Dollar General has always taken an innovative approach to customer loyalty, and this program is another example of their focus to help American consumers save money,” said Bryan Leach, Ibotta founder and CEO. “At Ibotta, our mission is to make every purchase rewarding, and our partnership with Dollar General extends our ability to fulfill that mission while enhancing Dollar General’s value proposition to customers.” 

The discount retailer also  launched a series of new financial services aimed at increasing customer access to banking options and providing additional customer payment alternatives in March 2022. Other Dollar General financial services include:

Spendwell

Available exclusively through Dollar General in partnership with InComm Payments and issued by MetaBank, the Spendwell bank account and Visa card is available at Dollar General’s stores, as well as through a dedicated online platform and mobile banking app. 

Spendwell provides customers with two financial account options, including one with no monthly fees and another that allows customers to earn 1% unlimited cash back to be redeemed on purchases at Dollar General. Both account options include an accompanying Visa debit card, which can be used anywhere Visa debit cards are accepted. They also provide as access to the Spendwell app, which enables users to perform financial tasks such as managing everyday expenses and paying bills.

In addition, all Spendwell accounts include free features and services, such as direct deposit with early access to wages, ability to add cash at Dollar General, and online bill payment.

DG Buy Now Pay Later

Dollar General is testing a BNPL purchase option through a partnership with Sezzle at more than 1,700 stores in Texas. The "DG Buy Now Pay Later" program provides customers with zero-interest payments on purchases, allowing them to pay for their purchases in four installments when purchasing items at Dollar General stores, or for in-store pickup on the Dollar General app or online.

Rewards redemption

Dollar General also is piloting an added payment option with the FIS Premium Payback real-time rewards redemption network. Customers will be able to redeem eligible credit and debit card rewards points toward their Dollar General purchase

As of March 3, 2023, Goodlettsville, Tenn.-based Dollar General operated 19,147 Dollar General, DG Market, DGX and Popshelf stores across the United States and Mi Súper Dollar General stores in Mexico.