Saks Fifth Avenue honors 'The Traitors' with window display, assortment
Saks Fifth Avenue is partnering with a Peacock streaming series on custom window displays and a digital promotion of curated show-themed items.
In honor of the series "The Traitors," which is returning for its third season on the NBC-owned Peacock streaming network, Saks Fifth Avenue is featuring custom window displays in its New York City flagship that include handmade paper recreations of the show’s Scotland set and fashion inspired by celebrity stylist Sam Spector.
Spector worked with "The Traitors" U.S. host Alan Cumming to create the looks worn on the show, including Cumming’s ensembles.
"Each week, I have the privilege of pushing the boundaries of fashion beyond my wildest imagination and sharing it with the world," said Sam Spector. "Coupled with Alan’s brilliance and love for fashion inspired by his native Scotland, his iconic looks have become part of the pop culture narrative. Watching 'The Traitors' fans and fashion lovers recreate “what Alan wore” every week on social media has been the ultimate compliment."
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This partnership will also let customers shop from a curated selection of fashion items from Saks Fifth Avenue inspired by Cumming’s looks worn on the third season of the show.
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Courtesy of Luis Guillén for Saks Fifth Avenue
Customers can also read an exclusive interview with Spector on Saks.com, with additional content of the third season’s cast featured on Saks’ social media channels. The window installation is now available at Saks Fifth Avenue’s New York flagship for two weeks.
New episodes of "The Traitors" are available to stream every Thursday at 9 p.m. ET / 6 p.m. PT on Peacock. Hosted by award-winning actor Alan Cumming at an ancient castle set deep in the Scottish Highlands, contestants work together on a series of missions to build a prize fund worth up to $250,000.
Hidden amongst the "Faithful" are the "Traitors," whose goal is to eliminate the Faithful and claim the prize for themselves, while the Faithful try to uncover the Traitors and banish them from the game. If the Faithful contestants banish all the Traitors, they will share the prize fund, but if a Traitor or Traitors makes it to the end, they will steal all the money.
Saks Fifth Avenue operates an elevated digital platform and 38 Saks Fifth Avenue stores across North America.
