Saks Fifth Avenue opens styling suites in hotels, resorts
Saks Fifth Avenue is bringing its Fifth Avenue Club luxury personal shopping and styling service to new venues.
The luxury retailer is opening private, standalone suites in hotel and resort destinations in cities across the U.S. including Laguna Beach, Napa Valley, Honolulu, Nashville, Orlando and more.
These Fifth Avenue Club suites are an evolution of the brand's existing Fifth Avenue Clubs, which have typically been housed within Saks Fifth Avenue stores and provide customers with personalized service. The retailer has partnered with luxury resort operators, including Marriott International and its portfolio of luxury brands including The Ritz-Carlton and St. Regis Hotels & Resorts, to bring the Fifth Avenue Club to life in private suites and similar spaces at upscale hotels and resorts across the country.
Available to both local customers and hotel guests, these new Fifth Avenue Club Suites offer personal shopping and styling appointments, as well as special events, trunk shows and other shoppable experiences. The Fifth Avenue Club has recruited personal stylists in each market to provide customers with curated merchandise selections across all categories based on their needs and style preferences.
Stylists will present merchandise from both Saks.com and Saks Fifth Avenue stores during appointments.
Customers can connect with a stylist for an initial consultation either in-person or virtually to discuss style preferences, wardrobe needs, sizing and designer preferences. Following the consultation, the stylist will curate a personalized selection of merchandise from nearby Saks Fifth Avenue stores, which will be delivered to the styling suite. Fifth Avenue Club Suites feature digital touchpoints allowing clients to seamlessly browse and shop on Saks.com to find an alternative size, color or style.
The expansion of the Fifth Avenue Club includes private, standalone styling suites at luxury hotels and resorts in the following markets: Charleston, S.C.; Deer Valley, Utah; HonoluluI; Laguna Beach, Calif.; Maui, Hawaii; Nantucket, Mass.; Napa Valley, Calif.; Nashville, Tenn.; and Orlando.
[Read more: Saks unveils new men’s shopping destination]
“We are thrilled to introduce customers to the next generation of the Fifth Avenue Club at leading luxury destinations across the country," said Larry Bruce, president, Saks Fifth Avenue stores. "Building on the success of our iconic in-store Fifth Avenue Club experience, this innovative new format allows us to expand Saks Fifth Avenue's highly personalized service into new markets and deliver a one-of-a-kind shopping experience tailored to our clients' unique lifestyles."
"The Ritz-Carlton, Laguna Niguel served as the perfect setting to celebrate the expansion of the Fifth Avenue Club and our longstanding relationship with Saks Fifth Avenue," said Tina Edmundson, president of luxury for Marriott International. "We are delighted to welcome the Fifth Avenue Club to select hotels and resorts within our luxury brand portfolio and are thrilled to be able to provide our guests and locals alike with the type of bespoke experiences that both brands are known for."