Saks Fifth Avenue celebrates ‘Saturday Night Live’ with pop-ups, special windows
Saks Fifth Avenue is celebrating the 50th anniversary of the nation's longest-running comedy show in a big way.
The luxury department store has partnered with "Saturday Night Live" to create a dedicated SNL landing page, Saks.com/SNL50, where customers can shop exclusive SNL-inspired merchandise. from Favorite Daughter and Le Labo Fragrances. They can also explore editorial content and videos showcasing memorable sketches and beloved characters from the comedy show over the past 50 years. (Favorite Daughter's SNL-themed collection consists of sweatshirts, t-shirts, tote bags, hats, jeans and a jean jacket, with select styles featuring archival imagery from the last five decades of the show.)
In addition, later this month, Saks Fifth Avenue stores in New York and Beverly Hills will open limited-time pop-ups featuring exclusive SNL-inspired merchandise from Favorite Daughter and Le Labo Fragrances. The retailer’s New York flagship will also display a special window installation commemorating the partnership, with its famed Fifth Avenue windows dedicated to SNL.
"We are excited to partner with Saturday Night Live, bringing together two iconic brands that have shaped culture and delighted our respective audiences for decades," said Emily Essner, president and chief commercial officer, Saks Global. "Through this collaboration, we will create experiences that resonate with our customers and honor the dynamic spirit of New York City, while spotlighting Saks Fifth Avenue's unparalleled world of luxury and style alongside SNL's cutting edge comedy and cultural commentary."
Saks Fifth Avenue and SNL have a "long-standing relationship," with the retailer's New York flagship and 30 Rockefeller Plaza (home to the studio where the show is filmed) located across the street from each other in Midtown Manhattan. In honor of the show's 50th anniversary, SNL introduced a new title sequence this season featuring cast members at notable locations around New York City, including "Weekend Update" co-anchor Colin Jost in a window at the New York flagship.
In addition, SNL cast members Bowen Yang and Chloe Fineman are both active members of Saks' brand ambassador program, the Saks Social Club.
"Partnering with Saks Fifth Avenue for Saturday Night Live's 50th anniversary is an incredible way to honor the cultural impact of the show over the past five decades," said Tom Broecker, producer/costume designer, Saturday Night Live. "Fashion is paramount for us to bring our characters to life and resonate so strongly with our viewers. We're so thrilled to collaborate with Saks to highlight the intersection of costume design and storytelling, and to further celebrate the show's legacy."
SNL is the most Emmy-winning show in history and holds 101 Emmy wins (including awards for its specials and short form series). It has been honored twice (1990 and 2009) with the prestigious George Foster Peabody Award and was inducted into the Broadcasting Hall of Fame.
