Saks Fifth Avenue offers omnichannel holiday campaign
From now through December, Saks Fifth Avenue is providing special holiday experiences in-store and online.
The luxury retailer is debuting its "Gifts of Delight" holiday promotion, which includes a curated assortment of gifts, seasonal apparel and merchandise, dedicated online storefronts, and in-store displays and offerings. Saks is also offering experience packages, such as the chance to be part of the audience for an episode of “Saturday Night Live.”
This year marks 100 years since the opening of the Saks Fifth Avenue New York flagship. To celebrate Saks' holiday windows will showcase pieces from major luxury designers set against colorful snowflake fragments, dichroic vinyl and silver harlequin flooring. The visual motifs will be replicated inside the store, with a Holiday Market on the main floor featuring decorations and gifts.
A light display will illuminate the store's iconic facade and jingles will play throughout the holiday season. For the 15th consecutive year, the Saks holiday windows and light display are presented by Mastercard.
In November, a special Ralph's Coffee holiday shop will open exclusively in the New York flagship for a limited time and will be located on the main floor across from the Holiday Market. Designed to represent the Ralph Lauren brand, the shop will be open throughout the holiday season and will feature Ralph's Coffee signature beverages as well as curated giftable merchandise that will also available on Saks.com.
In addition the L'Avenue at Saks restaurant located on the ninth floor of the flagship will debut a new, specialty menu featuring holiday cocktails and dessert dishes.
"Throughout the holiday season, we look forward to captivating customers' imaginations and evoking feelings of joy, curiosity and delight through compelling content and memorable experiences across Saks Fifth Avenue," said Emily Essner, chief marketing officer, Saks. "As a leading voice in luxury fashion, our priority is to ensure luxury shoppers receive elevated holiday offerings and inspiration throughout their shopping journeys, whether buying gifts for themselves or for others."
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Saks 2024 holiday campaign (Image credit: Saks Fifth Avenue) -
Saks 2024 holiday campaign (Image credit: Saks Fifth Avenue)
Online
On Saks.com, a dedicated Holiday Gift Guide Shop offers curated assortments including Gifts For Her, Gifts For Him, Gifts For Kids, Beauty Gifts and Stocking Stuffers.
In addition, the digital Holiday Dressing Shop provides seasonal fashion items. Saks has forecasted key trends to include all-over sequins, velvet blazers and pants, metallics, and corduroy.
"Every year, our customers seek Saks' distinguished edit to guide them through the holiday season for one-of-a-kind gifts, party attire, vacation-ready styles and cold weather apparel," said Tracy Margolies, chief merchandising officer, Saks. "We're committed to meeting our customers wherever they are for the holidays, be it traveling or staying at home, with a fresh, seasonal assortment filled with the latest trends and exclusive products that complement their luxury lifestyles."
[READ MORE: Saks unveils all-new e-commerce site]
Experiences
For the fifth year in a row, Saks launches one-of-a-kind holiday experience packages. Each package purchased supports the Saks Fifth Avenue Foundation, which is dedicated to mental health.
Notable experiences include:
- An opportunity to be part of the audience for an episode of “Saturday Night Live.”
- An overnight New York City holiday trip featuring a private shopping appointment at Saks' Fifth Avenue Club, tickets to a performance of the Tony-Award winning musical “Suffs” and a stay at a Ritz-Carlton property.
- A private omakase dinner served at home and prepared by the Saks Hoseki sushi counter.
- An opportunity to feature a pet dog in a Saks campaign.
- An evening dinner at L'Avenue at Saks overlooking the Rockefeller Center tree lighting ceremony
Saks Fifth Avenue operates an elevated digital platform and 38 Saks Fifth Avenue stores across North America.
