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  • Something’s cooking at Barnes & Noble

    The nation’s largest retail bookseller has dreamed up another innovative way to drive traffic to its stores.

    Barnes & Noble has announced that it will be sponsoring the Barnes & Noble Cookie Bake-Off, a contest in which customers can submit cookie recipes for a chance to win prizes and have their winning cookies sold in Barnes & Noble stores.

  • Five Brands to Watch in 2015

    Brand-building expert and consultant Denise Lee Yohn has released her annual outlook for the year,  “Brands to Watch in 2015.”

  • Is Groupon headed for a resurgence?

    Despite increasing competition from Amazon Local and Google Shopping, Groupon announced Tuesday that its holiday weekend sales set a new record.

    For the full Black Friday through Cyber Monday weekend, the e-commerce site’s North American sales climbed over 25 percent from last year, the company reported. This year's Black Friday and Cyber Monday were the two biggest days in Groupon's North American history, the firm said.

  • Starbucks offers ‘wonderful’ omnichannel promotion

    Seattle – Starbucks wants customers to feel wonderful this holiday season. From now through Jan. 5, 2015, customers who pay using a Starbucks Card or Starbucks mobile app, can enter the Starbucks It’s a Wonderful Card Ultimate Giveaway.

    The omnichannel promotion offers the chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.

  • APT Study – Early shopping hurts Thanksgiving weekend sales

    Washington, D.C. – In-store sales were down from Thanksgiving Day through Black Friday, but the culprit may have been early holiday shopping more than lackluster consumer interest. According to the Applied Predictive Technologies (APT) Index of U.S. same-store sales, in-store sales dropped 5.8% during that two-day period compared to the previous year.

  • Online aids Ascena sales of niche brands

    Healthy e-commerce growth offset a sales slowdown at Ascena Retail Group’s physical stores and enabled the company to achieve its first quarter financial expectations.

    Ascena, operator of stores under the Lane Bryant, Cacique, Maurices, Dressbarn, Catherines, Justice and Brothers brands, said same store sales declined 2% during its first quarter ended Oct. 25 as a 16% comp increase online wasn’t enough to offset a 4% decline at physical stores.

  • Study: Twitter top social brand on Black Friday

    New York – Black Friday was a more social event than Cyber Monday, with 3.5 million tweets and 838 million impressions compared to 839,000 tweets and 309 million impressions. According to a study from StatSocial, women were more likely than men to socially comment on both events, accounting for 59% of

    Black Friday comments and 63% of Cyber Monday comments.

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