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Direct Wines deploys solutions from Predictix
Atlanta -- Direct Wines, the world’s largest online wine retailer, has successfully deployed advanced, end-to-end planning, promotion, forecasting and fulfillment solutions from Predictix, a provider of cloud-based, predictive analytics solutions for retailers. The applications went live last month and will support the current operation and future growth strategy of Direct Wines' international, omni-channel business.
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Why Cyber Monday matters more than ever
Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.
The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.