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Survey: Consumers trust online brands too much—to benefit of cybercriminals
Portland, Ore. – Consumers have trust in well-known brands online, possibly to the detriment of themselves and their employers and to and the benefit of cybercriminals. According to a new survey of 2,011 U.S. and U.K. consumers from security solutions provider Tripwire, more than 40% of consumers believe emails from “trusted brands” are safe to click, and nearly a quarter (24%) anticipate doing at least part of their holiday shopping while at work.
Survey findings include:
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Online aids Ascena sales of niche brands
Healthy e-commerce growth offset a sales slowdown at Ascena Retail Group’s physical stores and enabled the company to achieve its first quarter financial expectations.
Ascena, operator of stores under the Lane Bryant, Cacique, Maurices, Dressbarn, Catherines, Justice and Brothers brands, said same store sales declined 2% during its first quarter ended Oct. 25 as a 16% comp increase online wasn’t enough to offset a 4% decline at physical stores.
