-
TPN’s Bentonville office eyes greater growth
The TPN division of global marketing and corporate communications giant Omnicon has worked with Walmart and its supplier community for more than 10 years and now that it has a physical presence in Northwest Arkansas the retail marketing agency is ready for some serious growth.
TPN, which stand for The Promotion Network, is part of Omnicon’s Diversified Agency Services division. TPN recently open an office in Bentonville and tapped John Meyer to lead the organization which is part of TPN’s 300 person organization with nine offices nationwide.
-
Fewer promotions put pressure on Toys sales
Toys”R”Us says it is making steady progress with its “TRU Transformation” strategy despite a decline in same store sales in the first quarter.
Same store sales for the first quarter ended May 2 fell 2.3% primarily because of what the company said was "a planned decrease in promotional activity.'' International same store sales rose 1.2%, lifted by increases in the learning and core toy categories. Total sales declined by $154 million to $2.32 billion.

