News

The National Retail Federation (NRF) is supporting the Marketplace and Internet Tax Freedom Act. The legislation was introduced by Senators Michael Enzi, Richard Durbin, Lamar Alexander, Heidi Heitkamp, Susan Collins and Mark Pryor.

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

During the shopping event, back-to-school shoppers will be able to pick from a showcase of fall fashions.

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.

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Atlanta – Aaron’s Inc. on Tuesday said it plans to close 44 underperforming stores in the third quarter of fiscal 2014 and continue other cost-reduction initiatives in response to disappointing core business performance. The electronics, furniture and appliances rentals retailer also revised its earnings guidance downward for the second quarter.

The company praised the performance of its recently purchased Progressive Finance unit.

San Diego -- Certona, a provider of real-time omnichannel personalization, was selected by Steve Madden to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories.

Austin, Texas -- Revionics, a global provider of end-to-end merchandise optimization solutions, announced that Fairway Group Holdings Corp., parent company of Fairway Market, will renew its Revionics price optimization license for three years and expand the agreement to include the use of the company’s promotion optimization.

Greenwood Village, Colorado -- Red Robin Gourmet Burger announced it has completed the acquisition of 32 Red Robin franchised restaurants in the United States and Canada, for approximately $40 million from Mach Robin, LLC and Mach Robin, LLC’s Canadian affiliate.

By Marie Jackson, CMO of Retail Solutions Inc.