CSA First Look: Birchbox Does Brick-and-Mortar

Welcome to CSA First Look, a showcase for new stores and formats. This inaugural edition spotlights the first physical store of hot Internet start-up Birchbox, the 800,000 members and growing beauty subscription company. Located in Manhattan's SoHo, the duplex-styled, 4,500-sq.-ft. store combines the hottest new products with beauty services and weekly make-up classes. Similar to the Birchbox website, the store puts a big emphasis on expert advice and reader reviews, offered via the touchcreens and iPads located throughout the space.



Cool feature: The BYOB (Build Your Own Birchbox) section where shoppers can create their own custom Birchbox, for $15, with their choice of box color and five sample products from across categories.



Click here to learn more.

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