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Barnes & Noble launches omnichannel pop culture promotion


New York – Barnes & Noble Inc. is running month-long omnichannel “Get Pop-Cultured” pop culture promotion during July. The effort promotes books, characters, movies, artists, illustrators and pop culture icons with themed events, author signings, panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks and activities.

Omnichannel offerings include digital sneak peeks of chapter samplers, posters and digital downloads. Customers can follow Barnes & Noble on Twitter, Instagram, and Tumblr and like Barnes & Noble on Facebook for the latest information on Get Pop-Cultured, including announcements about upcoming events and promotions. Customers can also follow Nook on Facebook, Google+ and Twitter, and download a specially created Get Pop-Cultured Nook App.

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