News

Kohl’s is taking a different approach to customer engagement with the launch of its Yes2You Rewards loyalty program nationwide. The program aims to foment customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.

Ten Target stores in the San Francisco area are experimenting with a new mobile shopping app called Curbside, which promises to deliver the next generation of commerce.

Curbside launched its mobile app this week to make finding, buying and getting the things shoppers need from their favorite local stores faster and easier than ever before, according to the company. Target is among the retailers whose stores are participating in the Curbside app.

Longtime CPG industry executive and former GMDC president Rick Tilton has been laid to rest after passing away at his Arizona home on September 20.

Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.
 

Coach is using the MicroStrategy Analytics Platform and MicroStrategy Mobile to build an interactive mobile app that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a swipe or tap on their iPad devices.

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

Denver – In the past two years, the number of shoppers using mobile devices to make purchases has increased by 10 percentage points to 35% in 2014 from 25% in 2012. According to a new study by The Integer Group, increased purchasing by Hispanics, Asian-Americans, and the 15–34 and 35–49 age groups were largely responsible for this increase.

Pasadena, Calif. - German software provider Nemetschek AG is acquiring Bluebeam Software Inc., a developer of PDF-based collaboration solutions for the architecture, engineering and construction (AEC) industry, for $100 million. Both firms focus on enabling project teams to build better by digitizing project information.

Arlington, Va. - The 2014 holiday season will see the highest levels of consumer spending on consumer electronics (CE) since 1994. According to the Consumer Electronics Association (CEA) holiday outlook, total tech spending during the holidays will increase 2.5% to reach a record $33.76 billion during the 2014 holiday season.

Dayton, Ohio - Nearly two-thirds (62%) of 400 digital marketers surveyed view improving customer satisfaction as the top reason to invest more in technology. Becoming more customer-centric is a top-two priority for 49% of respondent organizations.