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Michaels drives Halloween traffic with in-store event and sweepstakes
Michaels is looking to generate traffic to its stores for Halloween with its annual in-store Great Pumpkin Event and the launch of its "Trick Your Pumpkin" sweepstakes Saturday, Oct. 4.
Every Friday from Oct. 10-31, Michaels will award a $250 Michaels gift card and gift basket of Plaid products to a randomly selected customer who creates a pumpkin craft. To enter, customers must post a photo of their pumpkin on Instagram with #TrickYourPumpkin and #sweepstakes, or at www.michaels.com/trickyourpumpkin, beginning Oct. 4.
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NPD adjusts leadership in key growth area
Global information company NPD Group made a key organizational change to its growing home and office supplies practice.
The information provider said Lora Morsovillo, formerly president of the NPD’s office supplies practice, would assume the role of president of the home practice. Morsovillo will continue to report to Perry James, who continues to lead the firm’s hardlines sector, including home, automotive, toys, and office supplies. James also takes over direct management of office supplies from Morsovillo.
