News

Macy's sees pink in omnichannel campaign
Pink will prevail at Macy’s this month when the retailer launches an omnichannel campaign to raise funds for the fight against breast cancer.

The retailer has joined forces with the Pink Pony Fund, the Polo Ralph Lauren Foundation’s initiative in the fight against cancer, to offer a special collection of merchandise that transforms Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink.
Survey reveals the most trusted tech brand by millennials
When it comes to tech companies, millennials place their trust in a well-known e-commerce retailer. A nationwide survey commissioned by the Marketing Executives Networking Group reveals that more than half of millennials age 18-34 indicated they trusted Amazon more than any other major tech company.

Rite Aid contest focused on customer engagement

Rite Aid on Wednesday brought back its nationwide annual Vote for Your Favorite Pharmacy Team Member Contest to celebrate American Pharmacist Month. Through the contest, Rite Aid customers have a chance to win $2,500 in Rite Aid gift cards by nominating a favorite member of their Rite Aid pharmacy team.
Survey: No online option means no customers

Retailers who do not offer an option for online or mobile shopping may find their customers opting out. A new survey of U.S. and Canadian consumers from MasterCard, “The Psyche of Shopping,” shows that consumers have purposely chosen not to buy something when a retailer did not have an online payment option (68%), a mobile payment option (19%), or an in-app payment option (14%).
Walmart opens new fulfillment center in Georgia

Walmart offered a sneak peek of its new fulfillment center in the Atlanta area on Thursday on the heels of announcing that it would bring grocery pickup to the region this month.
Hobart now heading new format at Dick’s

Lauren Hobart has been elevated to the role of executive vice president at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle.

Hobart was named executive vice president, chief marketing officer and general manager of Dick’s new women’s specialty fitness stores branded as Chelsea Collective. Only two store are in operation currently, in McLean, Va. and Pittsburgh, but greater growth could be in store now the Dick’s has given a senior executive oversight of the concept.
Tech Guest Viewpoint: Closing the ‘Intimacy Gap’

Most of us don’t know our customers. Picture the shopper who walks into a store. They’re blank canvases with no visible history, and that means there’s no easy way for sales associates to shape what happens in the next 10, 20 or 30 minutes, before they walk back out the door.
Kohl's targets millennials with Madden Girl

Kohl’s is giving its millennial customers some exciting new cold weather merchandise to think about as the fall season gets well under way.

The retailer is debuting the Madden Girl collection, featuring fashion, cold weather boots, accessories and outerwear. The collection will be available Oct. 15 in Kohl’s stores and on Kohls.com. The assortment will include the brand’s cold weather boots as well as exclusive designs for the fall season.
The hottest trend in food retailing is getting hotter

What growth there is in the food channel these days is being driven by specialty products and the trend shows no sign of abating.
Study shows online holiday sales leaving desktop channel

It’s no secret that e-commerce is continuing to grow as a portion of holiday shopping volume. But a newer trend shows that holiday e-commerce growth is shifting away from the desktop channel. According to a new survey from digital promotion platform RetailMeNot Inc., mobile app visits and transactions closed on desktop visits and transactions during the 2014 holiday season. If the trend keeps pace in 2015, mobile visits and transactions will surpass desktop visits and transactions as a holiday e-commerce channel.