Shoes of Prey opens in-store design studios at Nordstrom

New York –- Omnichannel footwear brand Shoes of Prey is launching an exclusive partnership with Nordstrom to house its design your own shoes studio concept in six Nordstrom locations across the country.



The first Shoes of Prey Design Studio at Nordstrom opens Nov. 17 at the retailer's Bellevue Square location in Bellevue, Wash. (which will be the brand's first US offline presence), and is set to complete the remaining concept studios by the first quarter of 2015.



Nestled against the back wall of the Nordstrom shoe floor, the space will feature a towering flower sculpture (constructed out of shoes) blooming from a large central round table, and a lavishly decorated shoe-wall exhibiting some of the diverse styles and options available to the customer (more than 70 trillion combinations are possible).



Within the table are multiple iPads featuring the brand's 3-D designer, and within reach are boxes containing swatches of 170-plus materials for customers. Expert "shoe stylists" are available to guide each customer through the process so that they can create the exact combination that reflects their personal style and fashion needs. Once finalized and purchased, the designs are all hand-made and sent directly to the customer's home in less than four weeks.



"We're always looking for the best merchandise and experiences for our customers and we know there is something special about finding just the right pair of shoes," said Scott Meden, Nordstrom executive VP and general merchandising manager of shoes. "We're excited for our customers to experience firsthand a chance to design their own pair."



Future locations for the Shoes of Prey Design Studio at Nordstrom include Paramus, N.J. Pentagon City, Va., Oakbrook, Ill., Fashion Island in Newport Beach, Calif. and San Francisco Center.