Build-A-Bear offers holiday app

St. Louis -- Build-A-Bear Workshop Inc. is offering an exclusive holiday app, “Santa's Merry Mission.” On the Team Santa site, children can take a personality quiz to determine which of the eight reindeer is their favorite, and then follow the steps to create their own plush toy.



A special medallion comes with each reindeer and unlocks features in the app, including a stable, outfits, games and more. The Santa's Merry Mission App can also be downloaded for free on iTunes or Google Play.



"While Build-A-Bear Workshop has provided extended play for children and families online in the past, this is the first time we have truly integrated a plush product with an immersive digital component to build continued fun and engagement," said Gina Collins, Build-A-Bear Workshop chief marketing officer. "As children reach for exciting ways to connect with their world this holiday season, our goal is to celebrate their imaginations through the exploration of traditional and digital play with their new furry friend."